Custom Website vs Template vs DIY: What’s Actually Right for You?

Let’s be honest — figuring out how to start your website can be the hardest part. One major decision is choosing between a custom website vs template.

Should you hire a designer for a custom template? Buy a template? Just try to DIY the whole thing and wing it on Canva and hope for the best? (Been there.)
There’s no one-size-fits-all answer — but I can help you figure out what actually makes sense for you, your business, and your budget.

This post breaks down the real differences between a custom website vs template, plus when DIY actually makes sense — so you can figure out what’s best for your goals, your budget, and your current season of business.

So let’s break it down. No fluff. Just real talk.

✨ Option 1: DIY Website Design: When Simple is the Best Start

Good if you’re just starting out and money’s tight.

• You don’t have much content yet
• You’re still figuring out your offers
• You just need something simple up now so people can find you

🟡 But: You’ll probably outgrow it quickly. DIY can be messy, time-consuming, and might not convert well. Think of it as your “starter apartment” — functional, but not forever.

✨ Option 2: Website Template vs Custom Design: When You Want a Head Start Without the Full Investment

Perfect if you want a solid head start without starting from scratch.

• You want something polished + strategic but affordable
• You have a clear offer and need your site to reflect it
• You’re not ready to invest in full custom yet (and that’s okay)

Templates are a game-changer when they’re done right — which is exactly why I created mine. They look amazing, flow strategically, and are designed to feel like you when customized well.

🔗 [Link to your Template Shop here]

✨ Option 3: Custom Website vs Template: When You’re Ready to Level Up

The go-to if you’re ready to level up and let a pro handle it.

• You’ve outgrown your DIY or template setup
• You’re offering high-touch services or launching something big
• You want a site that’s tailored to your brand, goals, and audience

Custom isn’t just about aesthetics — it’s about strategy, structure, and standing out in your space. If you want a site that works with your business (not against it), custom might be your next move.

🔗 Custom Design Services

💬 Still not sure? Here’s my hot take:

There’s no “right” answer — just the right fit for right now.
If you’re in the messy middle, I’ve got options to help you glow up your site in a way that makes sense for your season.

Choosing between a custom website vs template doesn’t have to be complicated. It’s all about what works best for you — not what everyone else is doing.

Need help deciding? Shoot me a message or fill out this quick form — I’ll help you figure out what’s best (no pressure, no tech overwhelm).

Or just start where you are:
→ Browse Templates
→ Explore Custom Design Services

No matter which route you go, I’ll be cheering you on from behind the screen 💛